Your SEO Playbook

The internet’s finest guidance, research, how-to’s, and insights on SEO



By Guery Cordova|Dec 12 2022

 Keyword research is an essential part of any SEO campaign. It involves researching and analyzing what words and phrases people use to search for a particular topic. By understanding what keywords and phrases people use, businesses can tailor their website content and other online marketing efforts to target those terms. 


This helps increase visibility in search engine results and boost organic traffic. Additionally, keyword research can help businesses determine which topics to focus on, what content to create, and what keywords other competitors are using. Ultimately, keyword research is a critical tool in any successful SEO campaign.


By Guery Cordova|Jan 12 2023


Marketing 101 for Plumbers is a comprehensive guide to help plumbing companies improve visibility and attract more clients. The blog post covers foundational marketing concepts such as SEO, PPC, social media, email marketing, and link building with specific advice on how to use these channels effectively. Additionally, the article explores how plumbers can enhance their websites to rank higher on search engine results pages and how social media and email marketing can be cost-effective tools for communicating with customers. By the end of the blog, readers will have a solid understanding of marketing fundamentals and how to apply them to the plumbing industry to connect with their target audience, generate leads, and grow their businesses.

SEO for eCommerce businesses

By Guery Cordova|15 February 2023


A solid online presence is essential for the success of any eCommerce firm in the modern digital era. It’s more crucial than ever to have a strong SEO (search engine optimization) plan in place to draw potential customers and increase your visibility in search engine results, as there are millions of websites and online retailers vying for users’ attention. In this article, we’ll examine the fundamental ideas behind eCommerce SEO and offer hints and best practices to help you improve your online store and boost traffic from natural search results.

By Guery Cordova|14 March 2023


Understanding your target market, creating a website that converts, creating a distinctive brand identity, and utilizing local search are all essential for roofing marketing success. Important components include social media and the creation of valuable content. Online advertising that costs money can reach more potential clients. Establishing relationships with neighborhood businesses, monitoring and analyzing internet marketing activities, and consistently enhancing marketing techniques to keep up with the roofing industry’s most recent strategies and trends.

Marketing 101 for HVAC Companies

By Guery Cordova|02 April 2023

HVAC unit cooling thing off

In this comprehensive blog on Marketing 101 for HVAC Companies, we’ll guide you through the essential aspects of creating and implementing effective marketing strategies tailored to your business. From understanding your target market and crafting a unique selling proposition to leveraging various marketing channels such as social media, email, content, and video marketing, you’ll gain valuable insights to drive results. Additionally, we’ll explore measuring marketing ROI, staying informed on industry trends, and adapting your strategies for continued success. With this in-depth guide, you’ll be well-equipped to grow and thrive in the ever-evolving HVAC industry. Read on to discover how you can elevate your HVAC business through these tried-and-true marketing tactics.

Top 10 Mistakes Trade Businesses Make with Their SEO

By Guery Cordova|14 July 2023

Welcome, fearless tradespeople, to “Top 10 Mistakes Trade Businesses Make with Their SEO: A Comprehensive Guide“. As we dive into this enlightening journey, we’ll uncover the common errors businesses like yours can stumble upon in the vast landscape of SEO.From the all-too-frequent oversight of local SEO to the often underestimated importance of mobile optimization, we’ll reveal where you might be going astray. We’ll also delve into the depths of keyword research, expose the harm of low-quality content, and explore the crucial role of online reviews and testimonials.Hang tight as we navigate the maze of meta tags, descriptions, and the importance of having an SEO-friendly URL structure. We’ll then step into the bustling world of social media and its underestimated value, discuss the need for speed with your website, and wrap up with the importance of staying updated with SEO trends and algorithm changes.Let’s strap in and prepare to debunk these SEO misconceptions, transforming your online presence and setting your trade business on the path to unbounded success. Let’s get started!

SEO vs. PPC: Which is Better for Your Trade Business?

By Guery Cordova|03 November 2023

Welcome, valiant tradespeople, to “SEO vs PPC: Which is Better for Your Trade Business? – A Comprehensive Guide“. Embark on this enlightening expedition to unravel the enigmatic realms of SEO and PPC in the digital marketing sphere. Discover the long-term organic prowess of SEO, akin to digital word-of-mouth, and the immediate, eye-catching allure of PPC advertising. Traverse the nuances of these strategies, understanding their unique virtues, to ascertain the optimal path for your trade business in the vast digital frontier. Ready to delve into the riveting world of search engine marketing? Let’s dive in and elevate your trade business to unparalleled digital heights!

Mobile SEO for trade businesses

By Guery Cordova|13 December 2023

This blog offers a deep dive into mobile SEO strategies specifically crafted for trade professionals. It guides readers through the importance of optimizing for mobile platforms to enhance search engine rankings and attract local customers. Covering essential tactics from responsive design to local SEO and beyond, it provides actionable insights and tools like Google Search Console and Analytics, ensuring trade businesses such as plumbers, electricians, and builders can effectively connect with their target audience in today’s digital-first world.

Local SEO for Electricians

Written by Bilal Khan and fact check by Guery Cordova| 22 May 2024

Wondering how to get your electrical business buzzing on Google? This ultimate guide to Local SEO is your roadmap to attracting more local customers and boosting your online presence.