DEC 12 2022 by Guery Cordova

8 Benefits of implementing keyword research into your SEO campaign.

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Are SEO services worth investing in for keyword research?

The short answer is yes, it’s worth investing in keyword research when starting an SEO campaign. 


Keyword research is essential to SEO but is also very time-consuming and complex.

Many tools are available to help you with your SEO strategies. Still, they can be expensive or complicated to use and often need to provide all the necessary information to reach your business goals.


An experienced SEO professional can help you identify the right keywords to target, create high-quality content, and ensuring your website follows the best SEO practices. This can heighten your brand awareness in your target market, all while bringing in new customers.


By hiring an SEO company to do the research for you, you can get access to all of the valuable information without investing in expensive software or training yourself on how to use it.


Plus, if an SEO company has worked with other businesses like yours, they will know what keywords will work best for your business. Read more to find out!


These are my eight benefits of SEO keyword research that can improve your website's visibility within SEO campaigns.

  1. Identify keywords and phrases to target for search engines.
  2. Why is it important to analyze your competitors for keyword research in SEO? 
  3. How can keyword research improve your content SEO strategy?
  4. How can keyword research increase your ranking?
  5. How can keyword research maximize your SEO budget?
  6. Can keyword research also increase website traffic through organic search?
  7. Increase conversion rate.
  8. Let Keyword research organize your time. 


What exactly is keyword research?

Keyword research in SEO identifies and reviews specific keywords and phrases people type into search engines when looking for information about your business. It involves researching the most popular keywords and phrases related to your particular niche and then strategically using them in your website content to help improve a website’s visibility in search engine results. This SEO strategy is tailored to your marketing success.


Also, keyword research in SEO identifies and analyzes words and phrases your customers type into search engines when looking for information about your product or services. Target and ideal keywords are what the research is all about when optimizing your website.


Which keyword research tools do we use to perform our keyword research?

We use tools such as Ahrefs and Google Analytics to find keywords and analyze metrics like search volume, short vs. long tail keywords difficulty, intent, and relevance to ensure you have the answer to a potential customer’s query.


We also use another tool called Surfer, which allows us to optimize for on-page SEO. Finally, we run it through you. 


#1 Identify keywords and phrases to target for search engines

Getting in the minds of your customer’s search intent is crucial. Researching what keyword they’ll use to find your product or service is vital for your company’s success.


For small businesses, identify which phrases your potential customers will enter in Google search queries to find your business. For example, let’s say you have a roofing company. You’d like your customers to find your website organically via search engines. Optimizing your website’s content with problem-solving phrases that will lead your customer to find your website, such as “roof link repair” or “roof inspection.”

These search terms and this strategy can help your content reach the right audience. Creating great content for your customers to engage with is one of the benefits of SEO.

#2 Why is it important to analyze your competitors for keyword research in SEO?

Analyzing competitors in SEO is vital because it provides insights into which keywords are most effective for your target audience and how much search volume they are bringing in.


By analyzing competitors’ relevant keyword data, you can identify which is most effective for driving traffic and conversions. With this information, you’ll be able to adjust your SEO strategy for better organic search results.


Also, by analyzing your competitors, you can see what others in your niche are doing that you might consider doing yourself or learn about other methods you might want to avoid. Let’s take plumbers, for instance, their strategies vary from different cities they serve and take on a different approach. For instance, a Chicago plumber has a different set of issues than a plumber in Orlando. 

analyzing competitors through a computer

#3 How can keyword research improve your content SEO strategy?

Keyword research can improve your content strategy in SEO by helping you identify the words and phrases your target audience uses to search for content related to your topic.


This can help you determine which topics to focus on, which words and phrases to use, and how to structure your content to maximize search engine visibility and appeal to your target audience.


Additionally, knowing which words and phrases are most commonly used can help you create content optimized for search engine algorithms that rank higher in search engine results pages (SERPs). Remember this when attempting to improve your content. All your efforts should be to please the customers’ search intent rather than to satisfy search engines.


#4 How can keyword research increase your ranking?

Keyword research can increase your ranking by helping you target the right keywords for your website content.


By researching and choosing the most relevant and highest-trafficked keywords, you can optimize your content and website for search engine algorithms, which can help increase your ranking in the search engine results pages. It can also bring in quality traffic, another benefit of increasing your ranking.


By doing keyword research well, you can identify keywords that aren’t as competitive but still have significant search volume. These are the ones you want to target with your marketing campaign! This can lead to better results compared to paid ads or pay-per-click.


#5 How Can keyword Research Maximize Your Budget

With keyword research, you can identify the words and phrases with the most potential to generate traffic and leads. This allows you to maximize your budget and ensure you get the most out of your SEO efforts.


You can maximize your SEO campaign budget by incorporating keyword research by focusing on the most profitable keywords that will generate the highest returns while avoiding keywords that are too competitive or have low search volumes. Additionally, keyword research can help you identify new opportunities to target and provide ideas for content creation and link-building campaigns.


#6 Can keyword research also increase website traffic through organic search?

By targeting the right keywords, you can increase website visitors and generate more leads for your business, accelerating your business’s online reputation.


Keyword research in an SEO campaign can increase website traffic. By optimizing content to use keywords, search engines are more likely to recognize the website as relevant and rank higher in search results. This can increase the website’s visibility and increase organic traffic. Keyword research can identify the correct phrase representing your product or service, which can be used for creating content.


For example, if you own a bakery and sell cakes, cupcakes, and cookies online, keyword research will help you figure out how best to market your business so that people who want cakes, cupcakes, or cookies will find your site when they search on those terms. In return, more eyes are on your site, which may increase sales, especially in an ecommerce store.

#7 Let keyword research organize your time.

Keyword research for SEO can help you organize your time by prioritizing tasks and focusing on the most important keywords.


It can also help you identify which keywords are trending and how they are being searched, allowing you to focus your efforts on the most relevant and popular terms.


Finally, it can help you determine the best keywords to target for your content and campaigns, allowing you to spend your time more efficiently to stay focused on your business and the customers you serve. 


#8 Increased conversion rates.

 Keyword research can increase conversion rates in an SEO campaign by targeting more suitable keywords that are likely to captivate visitors who are ready to convert. By understanding the intent behind a search query, you can create content that better aligns with the user’s needs and increase the likelihood that they will buy your product or service.


Additionally, keyword research can help you identify potential opportunities to expand your SEO campaign by targeting related keywords that could lead to more conversions. Keyword research will do more to attract visitors to your site. It helps ensure that people visit your site.


And if you’re bringing many visitors to your website who want your services, it could result in more conversions. Increasing conversion leads to increased revenues as well as increased ROI


And that's only eight benefits.

Keyword Research is fundamental in a successful Search Engine Optimization (SEO) campaign. Keywords are what searchers use to find your site and make it appealing to potential customers. Without implementing relevant keywords, there would be no point in using this SEO strategy to drive traffic to your website, as there would be no people searching for your site.


Those are my eight reasons why keyword research is an effective marketing strategy in placing the proper keywords in your content that can help you bring more visitors to your site. Book now to have one of our SEO professionals review your website.  


Here are some links that can give you value and more insight into your marketing strategy.


Here’s a good read by Ahrefs.


Here is another well-written blog by Redding Communication 


Last but not least here is another fantastic article by the folks at Stratagon